We are now sharing our secret to how the world’s happiest nation, Finland, keeps calm and carries on – no matter what life throws at us. Now you too can learn our secrets, as we are sharing this brilliant news from the UK:

World English rights of the Finnish hot and cold method boosting happiness, a title called HOT AND COLD. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life were today acquired by Liz Gough at Yellow Kite, Hodder & Stoughton for publication in 2024. The deal was negotiated by Elina Ahlbäck at Elina Ahlback Literary Agency.

This definitive guide is written by two experts. Katja Pantzar is a Helsinki-based writer and journalist who swims in the Baltic Sea almost every day – all year round. Katja is the author of The Finnish Way, translated into 24 languages. Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. Congratulations, Katja, Carita and Yellow Kite!

Yellow Kite Executive Publisher Liz Gough said:
“I have been so struck by the growing interest in cold-water swimming and saunas and the powerful health impact of contrast bathing to help promote happy hormones, soothe away stress, build resilience and enhance wellbeing and encourage good mental health. When I started to explore this area more, what became clear was that the Finns have had the right idea all along! Alternating between hot and cold environments is a way of life in Finland and in Hot and Cold Katja Pantzar and Carita Harju will explain the science, give insights into their own experiences, and offer readers practical guidance so that they too can reap the benefits and improve their health. I am really excited about this acquisition and about helping Yellow Kite readers build some Finnish fortitude into their own lives to help them thrive.”

Hot and cold contrast therapy is fast becoming the must-do wellness experience. Be among the first ones, forerunners of this trend, and acquire the rights to HOT AND COLD to boost wellness and happiness around the world!

Download the materials for HOT AND COLD here!

Hot and Cold. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life

Katja Pantzar and Carita Harju

Hot and cold contrast therapy is fast becoming the must-do wellness experience. This new book inspires readers with insights into the powerful Finnish method of alternating between a hot and cold environment in order to boost health and happiness and delves into how experiencing these contrasting extremes of temperature can change your outlook, your wellbeing and your life.

• Inspiration and practical tools for creating a wellness retreat at home using the Nordic contrast bathing method, wherever you are in the world.
• The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature

The sauna was recently ranked as the No. 1 global wellness trend by the Global Wellness Summit. Cold-water swimming is also a growing trend and is being proposed as a cure for all manner of things – from improving mental health to boosting immunity. But why is being hot good for you, and why is submerging into icy water good for you? And what about alternating between the two? What exactly is hot and cold therapy and why is it so vital for physical and mental health?

Dive into the unique world of hot and cold via Finland, where a good steam and an icy dip in a lake or the sea are the foundations of wellbeing for mind, body and soul.