Breaking news! Yellow Kite, Hodder & Stoughton has acquired World English rights for HOT AND COLD by Katja Pantzar and Carita Harju!

We are now sharing our secret to how the world’s happiest nation, Finland, keeps calm and carries on – no matter what life throws at us. Now you too can learn our secrets, as we are sharing this brilliant news from the UK:

World English rights of the Finnish hot and cold method boosting happiness, a title called HOT AND COLD. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life were today acquired by Liz Gough at Yellow Kite, Hodder & Stoughton for publication in 2024. The deal was negotiated by Elina Ahlbäck at Elina Ahlback Literary Agency.

This definitive guide is written by two experts. Katja Pantzar is a Helsinki-based writer and journalist who swims in the Baltic Sea almost every day – all year round. Katja is the author of The Finnish Way, translated into 24 languages. Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. Congratulations, Katja, Carita and Yellow Kite!

Yellow Kite Executive Publisher Liz Gough said:
I have been so struck by the growing interest in cold-water swimming and saunas and the powerful health impact of contrast bathing to help promote happy hormones, soothe away stress, build resilience and enhance wellbeing and encourage good mental health. When I started to explore this area more, what became clear was that the Finns have had the right idea all along! Alternating between hot and cold environments is a way of life in Finland and in Hot and Cold Katja Pantzar and Carita Harju will explain the science, give insights into their own experiences, and offer readers practical guidance so that they too can reap the benefits and improve their health. I am really excited about this acquisition and about helping Yellow Kite readers build some Finnish fortitude into their own lives to help them thrive.

Hot and cold contrast therapy is fast becoming the must-do wellness experience. Be among the first ones, forerunners of this trend, and acquire the rights to HOT AND COLD to boost wellness and happiness around the world!

Download the materials for HOT AND COLD here!

Hot and Cold. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life

Katja Pantzar and Carita Harju

Hot and cold contrast therapy is fast becoming the must-do wellness experience. This new book inspires readers with insights into the powerful Finnish method of alternating between a hot and cold environment in order to boost health and happiness and delves into how experiencing these contrasting extremes of temperature can change your outlook, your wellbeing and your life.

  • Inspiration and practical tools for creating a wellness retreat at home using the Nordic contrast bathing method, wherever you are in the world.
  • The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature

The sauna was recently ranked as the No. 1 global wellness trend by the Global Wellness Summit. Cold-water swimming is also a growing trend and is being proposed as a cure for all manner of things – from improving mental health to boosting immunity. But why is being hot good for you, and why is submerging into icy water good for you? And what about alternating between the two? What exactly is hot and cold therapy and why is it so vital for physical and mental health?

Dive into the unique world of hot and cold via Finland, where a good steam and an icy dip in a lake or the sea are the foundations of wellbeing for mind, body and soul.

HOT AND COLD. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life
Yellow Kite / Hodder & Stoughton, 2024, approx. 45,000 words

READING MATERIALS
Book proposal
Sample chapters in Spring 2023
Full English manuscript in Fall 2023

RIGHTS SOLD:
WORLD ENGLISH: Yellow Kite / Hodder & Stoughton (orig.)

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish and will be published in Estonian and Japanese in 2023.

About author


Katja Pantzar

Helsinki-based writer, editor and journalist Katja Pantzar was raised in Canada with stints in New Zealand and the UK. Pantzar’s The Finnish Way has been translated into 24 languages. She is the author of three guides to the Finnish capital: The Hip Guide to Helsinki, Helsinki by Light and 100 Things to Do in Helsinki. Pantzar’s writing has appeared in a wide range of media, from The Globe and Mail to Elle. Her work has been widely covered around the world, including in Le Figaro, Le Monde, El País, Vogue, Real Simple, and more.

Estonian rights pre-empted for Carita Harju’s Saunafulness!

We are extremely happy to announce that Carita Harju’s SAUNAFULNESS rights are now pre-empted by Estonian publisher Rahva Raamat!
The deal was closed by Toomas Aasmäe at Elina Ahlback Literary Agency.

In her new book, Carita Harju sheds light on the diverse and multifold health benefits of the sauna and how the sauna has increasingly become a source of wellbeing by reducing stress, strengthening the heart, and improving sleep quality.

Download the English sample by clicking here

The title will now be published in 4 countries but is still available in Germany, in the UK & US, Russia, Italy, Netherlands, Denmark, Sweden, Poland, Lithuania, etc.


SAUNAFULNESS
by Carita Harju

Saunafulness is all about holistic wellness, the aim of which is to help you relax. The heart of Saunafulness is the sauna and its heat therapy. Fulness, in turn, refers to a holistic approach that combines exercises and wellness to positively impact both mind and body.

It’s only natural that the beneficial effects of sauna – confirmed by many researchers – have mid-wifed a new model for sauna wellness. In her new book, Carita Harju sheds light on the diverse and multifold health benefits of the sauna and how the sauna has increasingly become a source of wellbeing by reducing stress, strengthening the heart, and improving sleep quality.

Saunafulness is divided into two parts. The first part offers the reader ample information on the health benefits of sauna, based on numerous studies, and presented in easily accessible writing. The second part provides the reader with a variety of natural wellbeing exercises that anyone can adapt to fit their own specific wishes. The exercises unite the mind, the body, one’s health, and all the different senses. Saunafulness can be practiced in any sauna with easy-access materials accompanied by clear instructions.


More info about the health effects of Sauna:

Hyvä oloa saunomalla – Saunafulness
Viisas Elämä, 2021, 272pp

RIGHTS SOLD:
FINLAND: Viisas elämä (orig.)

ESTONIA: Rahva Raamat
HUNGARY: Scolar Kiado
JAPAN: TOYO KEIZAI, INC.

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish and will be published in Estonian and Japanese in 2023.

Bibliography


2021, General Nonfiction, Personal Growth & Lifestyle

Saunafulness

Carita Harju

“The Soul of Sauna” full English manuscript now available!

The sauna was recently ranked the no.1 global wellness trend by Global Wellness Summit.

But why is sauna so important for physical and mental health?

The book by Carita Harju talks about “the Soul of Sauna”. It pays attention to both, the physical and the mental health benefits of sauna bathing. It can be recommended to anyone interested in their own health and wellness.

Some of the themes include:

  • Sauna as a Source of Happiness
  • Nature and Sauna Experience
  • The Health Effects of Sauna
  • Holistic Wellness of Sauna Bathing
  • How to Have an Authentic Finnish Sauna Experience

Click here to request the new English manuscript.

Read more about the Sauna experience:

Time Magazine: The Case for Sauna Bathing is Stronger Than Ever

Focus.de (in German): Forest, Sauna, Prosperity: Why Finns are the happiest people in the world

The New York Times: Saunas May Reduce Stroke Risk

(Proposal’s photography and design (c) Hanna Palosaari)

Rights sold (The Finnish Sauna Book):
JAPAN, Toyo Keizai
HUNGARY, Scolar

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish and will be published in Estonian and Japanese in 2023.

Bibliography


2021, General Nonfiction, Personal Growth & Lifestyle

Saunafulness

Carita Harju

Hungarian deals for The Soul of Finnish Sauna and Love, Joy, Courage

We are excited to share more good news from the Happiest Country in the World:

For the second year in a row, Finland is no. 1 in the World Happiness Report 2019 (link here), and two wonderful non-fiction books were sold today in Hungary to Scolar Kiadó.

NBC News published this wonderful article explaining what other countries can learn from Finland (here) – and these two books are here to bring Finnish well-being and parenting all around the world!

The Soul of Finnish Sauna: Wellness, Health and Happiness by Carita Harju, the founder of Sauna from Finland, reveals the secrets and health & happiness benefits of Finnish sauna, which can be used in saunas everywhere in the world.

About the author:
Carita Harju founded the organization Sauna from Finland in 2010 to do concrete work to raise awareness of the potential of Finnish saunas, promote the export of saunas, and commercialize sauna innovations: the organization’s mission is to create the world’s best sauna experiences. She is the #1 expert on Finnish saunas.


Finnish parenting is world-famous: Love, Joy, and Courage – Steps Toward Sexual Maturityexplains how to talk to children, young adults and teenagers about love and sexuality with warm empathy.
 
About the authors:
Raisa Cacciatore is a child psychiatrist, adolescent health specialist, expert physician, and a certified EMDR therapist. She provides training for professionals and parents, and has written many textbooks and works of nonfiction.
Erja Korteniemi-Poikela is a midwife, public health nurse, sexual counselor, and a nonfiction author, who has published several books on sex education and self-esteem.

The Soul of Finnish Sauna

Rights Sold:
HUNGARY, Scolar
JAPAN, Toyo Keiza

 

Love, Joy, Courage – Steps Toward Sexual Maturity

Rights Sold:
FINLAND, Minerva (orig.)
HUNGARY, Scolar

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish and will be published in Estonian and Japanese in 2023.