Original title: The Power of Hot and Cold. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life
Authors: Carita Harju, Katja Pantzar
Publisher: Yellow Kite / Hodder & Stoughton
Genre: Personal Growth & Lifestyle
Book proposal, partial manuscript in Spring 2023, full English manuscript in Fall 2023
Hot and cold contrast therapy is fast becoming the must-do wellness experience. This new book inspires readers with insights and expertise into the powerful Finnish method of alternating between a hot (sauna) and cold (sea, lake, or plunge pool) environment in order to boost health and happiness. It reveals how experiencing these contrasting extremes of temperature can change your outlook, your wellbeing and your life.
- The secret to how the world’s happiest nation keeps calm and carries on – no matter what life throws at them.
- World English rights sold to YELLOW KITE/Hodder & Stoughton for publication in 2024!!
- Inspiration and practical tools for creating a wellness retreat at home using the Nordic contrast bathing philosophy, wherever you are in the world.
- The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature.
- Unique collaboration by Carita Harju, Finnish sauna experience expert, and Katja Pantzar, author of THE FINNISH WAY, sold to 24 languages!
Step into the world of hot and cold, where contrast therapy – pairing a good steam in a sauna with an icy dip in a lake or the sea – is an essential part of life in Finland. More than a trending pastime, the traditional Finnish practice of alternating hot and cold has a range of health benefits that boost mental and physical wellbeing, which greatly contribute to happiness. It’s also a large part of the reason Finland has been named the World’s Happiest Country for the six years in a row.
The sauna, the first Finnish element on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity,was recently ranked as the No. 1 global wellness trend by the Global Wellness Summit. Cold-water swimming is also a growing trend and is being proposed as a cure for all manner of things – from improving mental health to boosting immunity. But why is being hot good for you, and why is submerging into icy water good for you? And what about alternating between the two? What exactly is hot and cold therapy and why is it so vital for physical and mental health?
This definitive guide by two experts takes readers on a journey into the transformative powers of hot and cold by pairing the sauna, that quintessential hot Finnish steam bath, with a cold-water dip. Along the way, it serves up the inspiration and practical tools for creating a wellness retreat at home using the Nordic contrast bathing philosophy, wherever you are in the world.
The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature. It’s the secret to how the world’s happiest nation keeps calm and carries on – no matter what life throws at them. Now you too can learn their secrets.
“Alternating between hot and cold environments is a way of life in Finland and in THE POWER OF HOT AND COLD Katja Pantzar and Carita Harju will explain the science, give insights into their own experiences, and offer readers practical guidance so that they too can reap the benefits and improve their health. I am really excited about this acquisition and about helping Yellow Kite readers build some Finnish fortitude into their own lives to help them thrive.”
- Yellow Kite Executive Publisher Liz Gough, Hodder & Stoughton
WORLD ENGLISH: Yellow Kite / Hodder & Stoughton (orig.)