Bestseller titles from the Ahlback Agency!

Titles represented by the Ahlback Agency have been on the official bestseller lists of Finland in March 2025!

What Finland Reads is a monthly statistic compiled by the Booksellers’ Association of Finland, which brings together the best-selling literature in Finland. The list includes literature in print form as well as audio and e-books.

 

Dad Man and the Mysterious Puppet Master by Arttu Unkari and Kai Vaalio is included in both All Genres and Children’s and Young Adult lists.

In Finnish literature list you can find Crimson Web by Aamos Honka, which has been one of the most purchased books in Finland since it’s release in January!

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life by Frank Martela can be found on the most purchased Non-Fiction books list.

Traces by Anna Harju is one of the most purchased print books. Traces has been on the best selling lists since it’s release in January!

Princess Rascal and the Dark Fairy by Elina Hirvonen and Mervi Lindman is one of the most purchased Children’s and Young Adult books in e-book form.

 

Dad Man and the Mysterious Puppet Master

BY ARTTU UNKARI AND KAI VAALIO

The quirkiest cop in town! The Dad Man Series offers fast-paced adventures and humour for all ages – especially lower middle grade.

✓ Bestselling series: over 200,000 copies sold in Finland!

✓ Rights sold to Germany (2 books) and Denmark (2 books)!

✓ Perfect for reluctant readers and for fans of David Walliams and Captain Underpants

✓ All books in the series have been nominated for the Storytel awards Best children’s audiobook prize!

✓ Books in the series have also been recognized with Best Newcomer of the Year 2020, and the Runeberg Prize 2023!

✓ Bold and fresh 4-colour comic-book style artwork that add visual jokes to the narration

✓ Work as standalones and can be read in any order!

The wackiest cop in town is messing up again! A fast-paced adventure full of humor for elementary school readers.

A supervillain calling himself the Mysterious Puppet Master robs the Museum of Ancient Diseases and threatens to unleash deadly germs if the city’s smartest detective doesn’t complete the tasks he’s assigned.

Who else but Dadman rises heroically to the challenge, dragging Oona and the gang back into action. They must solve the Puppet Master’s riddles before it’s too late — and before Dadman ruins everything. Because those tasks? They’re not quite as heroic as Dadman thought..

DOWNLOAD READING MATERIALS HERE

 

Crimson Web

BY AAMOS HONKA

A frighteningly topical debut thriller from an insider in the intelligence world, revealing the hidden heart of secrets ops and hybrid warfare.

Planes collide in London. Electricity and information networks are attacked in Finland. Janne Peura from military intelligence and Laura Vesterinen from the Finnish Security and Intelligence Service track down signs of foreign power operations. When Janne and Laura’s lines cross, they take on major roles in a high stakes international game.

Once you read the book, the news headlines will never look the same to you.

The sequel to Crimson Web, book #2 in the Janne Peura series, is slated to be published in Finland in November 2025.

DOWNLOAD READING MATERIALS HERE

 

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

BY FRANK MARTELA

A guide to finding happiness by Finland’s leading happiness expert UK publication on March 20, 2025!

✓  World English rights sold to Allen & Unwin, German rights to Knesebeck, and Finnish rights at auction to Gummerus!

✓ Full English manuscript available!

✓  Frank Martela, PhD, is Finland’s #1 internationally bestselling non-fiction author – his previous title, A Wonderful Life, has been sold to 30 countries!

✓  A unique blend of personal stories and quirky anecdotes combined with deep understanding of the latest psychological research on well-being

✓  Finland has been ranked the happiest country 7 times in a row and Frank Martela has explained the secret to Finnish happiness for Fox NewsNew York TimesScientific American and New Scientist.

What if the secret to happiness isn’t finding it—but letting it go?

In a world obsessed with success and self-improvement, the chase for happiness often leaves us feeling lost. The real path to contentment lies in unlearning the habits holding you back: stop obsessing over what others think, stop being so sensitive about your feelings, stop measuring your value by what you have.

In Stop Chasing Happiness, academic and philosopher Frank Martela – hailing from Finland, the world’s happiest country – reveals why our fixation on happiness and achievement is making us miserable. With wisdom rooted in science, philosophy, and personal experience, Martela shows you the path to a life of energized contentment.

Through this transformative book, you’ll discover:

* the courage to free yourself from the pressures of what you should do

* the serenity to accept whatever life throws at you

* the sparkle to energetically pursue whatever you identify as your real values.

Stop the anxious chase. You have already arrived. Start living your own life through accepting the past, enjoying the present, and working towards a better future – it all starts here.

DOWNLOAD READING MATERIALS HERE

Traces

BY ANNA HARJU

“Perfect suspense!” – Max Seeck, New York Times bestselling author

The opening of a gripping crime series set in trendy Tampere. Taro Auramo Series #1

There are secrets whose revelation will have fatal consequences. There is no escaping them, no matter how hard you try. Must one always pay for their mistakes?

A well-liked pharmacist is found murdered at his workplace. Suspicion falls on pharmacist Joanna Vihervuori, the last person to see her boss alive. Joanna insists she is innocent, but the case begins to twist around her in a strange way.

For Tampere Police Detective Inspector Taro Auramo, this murder investigation is the place to prove himself. The white dust on the dead pharmacist’s cheek raises doubts about whether his business is completely clean, and soon nothing will be as it seems.

Psychologically astute and utterly addictive, Traces is the first in the Taro Auramo crime series set in Tampere. Book #2 is slated to be published in 2026 and book #3 in 2027.

DOWNLOAD READING MATERIALS HERE

Princess Rascal and the Dark Fairy

BY ELINA HIRVONEN AND MERVI LINDMAN

A picture book about being scared of the dark

✓ Shows day-to-day challenges of families with children with a lot of warmth and humor

✓ Rights in series sold into 5 languages

Would a crown of courage or a string of pearls with happy things help in the dark?

Beloved Princess Rascal is a little girl with big feelings and magical powers. The popular picture book series continues!

Princess Rascal stays awake all night, because there’s a monster under her bed. No one believes that, but Princess Rascal knows it’s true. She feels that no one else has such big worries and that no one else is even afraid of anything! Somehow this problem has to be solved: could there be something in Princess Rascal’s toy box that could help?

The Princess Rämäpää series by Elina Hirvonen and Mervi Lindman takes the reader on magical adventures that can be found right in the middle of everyday life, as long as you have enough imagination.

DOWNLOAD READING MATERIALS HERE

DAD MAN AND THE MYSTERIOUS PUPPET MASTER
ISÄMIES JA SALAPERÄINEN NUKKEMESTARI
Otava, 2025, 176 pp.

READING MATERIALS:
Finnish pdfs books 1-6
German edition books 1-2
Danish edition book 1
English sample book 4

RIGHTS SOLD:
FINLAND: Otava (orig.)
DENMARK: Bogoo (2 books)
GERMANY: Mixtvision (2 books)

 

CRIMSON WEB
PUNAINEN VERKKO
Gummerus, 2025, 489 pp.

READING MATERIALS:
English sample
English synopsis
Finnish edition

RIGHTS SOLD:
FINLAND: Gummerus (orig.)

 

STOP CHASING HAPPINESS: A PESSIMIST’S GUIDE TO A GOOD LIFE
ÄLÄ ETSI ONNEA: EPÄTYYPILLISIÄ ELÄMÄNOHJEITA NYKYIHMISELLE
Allen & Unwin, 2025, 200 pp.

READING MATERIALS:
Full English edition
English chapters

RIGHTS SOLD:
UK: Allen & Unwin (orig.)
FINLAND: Gummerus
GERMANY: Knesebeck
WORLD ENGLISH: Allen & Unwin

 

TRACES
JÄLJET
Tammi, 2025, 382 pp.

READING MATERIALS:
English sample & synopsis
Finnish edition

RIGHTS SOLD:
FINLAND: Tammi (orig.)

 

PRINCESS RASCAL AND THE DARK FAIRY
PRINSESSA RÄMÄPÄÄ JA MÖRKÖTAIKA
Tammi, 2024, 44 pp.

READING MATERIALS:
English sample & synopsis
Finnish edition

RIGHTS SOLD:
FINLAND: Tammi (orig.)

About author


Aamos Honka

Aamos Honka has been a part of the Finnish intelligence community for over a decade and continues to work for the Finnish government. Drawing from his professional expertise, Aamos crafts gripping and realistic thrillers that delve deep into the high-stakes world of international espionage. He lives with his family in the picturesque Finnish archipelago, where he finds inspiration for his writing. In his free time, Aamos enjoys hunting and ice swimming.

About author


Anna Harju

Anna Harju (b. 1983) enjoys atmospheric detective stories with a compelling, complex plot. By profession, she is a translator and communication multitasker.

Traces is her debut novel and takes place in Tampere, where Harju is from.

About author


Arttu Unkari

Arttu Unkari is a teacher from Helsinki and a Master of Education (University of Helsinki, 2015) who majored in ethics and philosophy.  He combines his educational background and experience as a teacher in his books – his stories are anarchist and zany, but at the same time the humour often revolves around profound and intriguing concepts such as honesty, obedience, and morality in ways that speak to children in their own language. His books are enjoyed by adults as well because they contain layers that open up differently to readers of all ages. This is one of the reasons Dad Man is such a great series for the whole family.

As an author Unkari is a Runeberg prize nominee 2023 for the third instalment of the Dadman series: Dad Man and the Horrible Hypnosis (Isämies ja hyytävä hypnoosi, Otava 2022). The Runeberg Prize is a literary prize awarded by the newspaper Uusimaa, the City of Porvoo, the Finnish Writers' Union, the Finnish Critics' Association and the Finland’s-Swedish Writer’s Association. The prize was established in 1986 and it is awarded annually in Porvoo on 5th February, the day when Finland celebrates their national poet Johan Ludvig Runeberg.  All of his previous books (Dad Man and the Exploding poop, Dad Man and the Evil Little Brother,  Dad Man and the Horrible Hypnosis and Dad Man and the Impossible Time Warp) have been nominated for best children’s audiobook in the 2020, 2021, 2022 and 2023 Finnish Storytel awards. He’s also participated in making a Finnish language schoolbook (Loikka 3, Otava 2022).

Unkari is a sought after inspirational speaker in his home country. He’s visited schools all over Finland advocating for the importance of reading.

About author


Elina Hirvonen

Elina Hirvonen is an award-winning author of adults' and children's prose and documentary filmmaker whose works have been translated into many languages. Hirvonen’s debut novel, When I Forgot, made the front page of The New York Times Book Review, and received rave reviews from the Independent, Guardian, Financial Times and Globe and Mail.

Hirvonen has won the Kalevi Jäntti Prize, the Young Aleksis Prize, has been nominated for the prestigious Finlandia Prize. She has received the prestigious 2023 Werner Söderström Osakeyhtiö Literary Foundation Award, recognizing the artistic independence and high standard of her writing.

Her new novel, The Logbook of Love, was published in Finland in August 2023. The Logbook of Love is the first part of a trilogy of novels that create their world through conversations.

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

About author


Kai Vaalio

Kai Vaalio (b. 1986) is an illustrator, comic artist, and a bit of a cosmopolitan as well. He’s written and illustrated underground comic books for adults about his travels in South-East Asia and Latin America — the latter won Mondo magazine’s Travel book of the year award back in 2014. Recently he’s ventured into the world of illustrating children’s books mainly with Arttu Unkari’s Dad Man Series. Together they’ve made several books about this goofy detective and his clever little posse. The Dad Man Series has received Storytel Awards and Runeberg Junior 2023 award nominations. Vaalio’s been on and off in the graphic industry since 2005 when he graduated as a graphic designer from Lahti College of Arts and Crafts. In 2018 he got his bachelor’s degree from Lahti University of Applied Science.

8th year in the row – Finland is the happiest country in the world!

We are thrilled to hear that Finland is the happiest country in the world for the eighth consecutive year, according to the World Happiness Report of 2025!

You can read CNN’s coverage of the latest results here: These are the world’s happiest countries in 2025 | CNN

The report itself can be accessed here: World Happiness Report 2025

We are not shy to share the secrets of our happiness and well-being with others! What a perfect time to acquire rights for books that teach and give insights about our happiness!

The starting point in  The Happiness Puzzle is the paradox of Finland: how can a nation of quiet and somewhat introverted people who tend to keep their emotions in check be the happiest nation on Earth? Perhaps it’s not just a question of being contented, satisfied with your life? This is what clinical psychologist and researcher Jennifer De Paola, PhD, sets out to do.

The Happiness Puzzle bridges the gap between academic research and everyday life, making complex psychological insights accessible to a broad audience and relying on years of empirical research. Dr De Paola’s research includes 70 in-depth conversations with ordinary Finns, offering an unparalleled glimpse into how happiness is actually lived and experienced in the so-called happiest country in the world. This is not just a book about theories – it is a book about real people, real struggles, and real happiness.

All rights are currently available. We are looking for an English language original publisher and selling world rights.  As reading materials, we have an English book proposal and sample chapters for the book.

Despite having lived in Finland for 15 years, a part of her is still the child from rural southern Italy. Her happiest moments? Passing on little pieces of that heritage to her two-year-old Finnish-Italian son—through museums, library visits, and long hikes where she teaches him Italian words and he sneaks in Finnish and English ones.

Jennifer De Paola

Request the materials for The Happiness Puzzle here.

Professor Frank Martela, one of the leading researchers of happiness and meaning in life, has been sharing his insights about the secret to Finnish happiness for media ranging from  CNBC, Fox News and New York Times to Scientific American and New Scientist.  His latest book Stop Chasing Happiness: A Pessimist’s Guide to a Good Life, is published in the UK today by Allen & Unwin. 

In Stop Chasing Happiness, Frank Martela sets out to show that the true secret to happiness is to stop trying to find it. Instead of trying to learn new tricks, it’s better to unlearn the ways of thinking that are holding you back. Instead of chasing happiness, one should stop obsessing about what others think about them, stop caring too much about how they feel, and stop making sacrifices for personal success.

Relying on latest scientific research, ancient traditions, and the author’s personal encounters with people across the world, Frank Martela shows that living with purpose and contentment is much more beneficial than striving to be happy.

Rights have been sold in Finland and UK & US, and also in Germany, where Knesebeck will publish the book later this year. We have the full English Edition for you to read. Rights are still available for France, Sweden, Italy, Korea, Hungary, etc! 

As a Finn living in the UK, one of the questions I’m most often asked is “why are Finnish people so happy?” – and now I have an answer to give in the form of Frank’s wonderful book! I’m beyond excited to be bringing Frank’s wit and insight on happiness and life satisfaction to an English-speaking audience, and for Frank to have found the perfect home at Allen & Unwin.

Erika Koljonen, Editor, Allen & Unwin

Request the materials for Stop Chasing Happiness here!

One of the most important ways for the Finns to boost their physical and mental well-being is the hot and cold contrast therapy – pairing a good steam in a sauna with an icy dip in a lake or the sea.

You can learn more about the Finnish hot and cold method from Katja Pantzar and Carita Harju‘s non-fiction title The Power of Hot and Cold: From Sauna to Sea: The Finnish Way to a Happy, Healthy Life. The book was published in the United Kingdom in November 2024  by Hodder & Stoughton and is  slated to be published in Germany in the Fall of 2025 by Heyne. We have full English edition for your reading.  Rights are still available for Iceland, Norway, Estonia, Japan, Poland, etc! 

What a wonderful, powerful book! The Power of Hot and Cold by Katja Pantzar and Carita Harju summarises in a very fresh, informative and cheerful way the positive holistic effects that sauna and a bath in cold water have on body, mind and soul. A promising trend that is also becoming increasingly popular in Germany.

– Berit Hoffman, Editor, Penguin Random House Verlagsgruppe GmbH

Request the materials for The Power of Hot and Cold here!

 

The Happiness Puzzle

Jennifer De Paola

The starting point in The Happiness Puzzle is the paradox of Finland: how can a nation of quiet and somewhat introverted people who tend to keep their emotions in check be the happiest nation on Earth? Perhaps it’s not just a question of being contented, satisfied with your life? This is what clinical psychologist and researcher Jennifer De Paola, PhD, sets out to do.

The Happiness Puzzle bridges the gap between academic research and everyday life, making complex psychological insights accessible to a broad audience and relying on years of empirical research. Dr De Paola’s research includes 70 in-depth conversations with ordinary Finns, offering an unparalleled glimpse into how happiness is actually lived and experienced in the so-called happiest country in the world. This is not just a book about theories – it is a book about real people, real struggles, and real happiness.

Stop Chasing Happiness

Frank Martela

What if the secret to happiness isn’t finding it—but letting it go?

In a world obsessed with success and self-improvement, the chase for happiness often leaves us feeling lost. The real path to contentment lies in unlearning the habits holding you back: stop obsessing over what others think, stop being so sensitive about your feelings, stop measuring your value by what you have.

In Stop Chasing Happiness, academic and philosopher Frank Martela – hailing from Finland, the world’s happiest country – reveals why our fixation on happiness and achievement is making us miserable. With wisdom rooted in science, philosophy, and personal experience, Martela shows you the path to a life of energized contentment.

Through this transformative book, you’ll discover:

* the courage to free yourself from the pressures of what you should do

* the serenity to accept whatever life throws at you

* the sparkle to energetically pursue whatever you identify as your real values.

Stop the anxious chase. You have already arrived. Start living your own life through accepting the past, enjoying the present, and working towards a better future – it all starts here.

The Power of Hot and Cold

Katja Pantzar and Carita Harju

Step into the world of hot and cold, where contrast therapy – pairing a good steam in a sauna with an icy dip in a lake or the sea – is an essential part of life in Finland. More than a trending pastime, the traditional Finnish practice of alternating hot and cold has a range of health benefits that boost mental and physical wellbeing, which greatly contribute to happiness. It’s also a large part of the reason Finland has been named the World’s Happiest Country for the seventh year in a row.

This definitive guide by two experts takes readers on a journey into the transformative powers of hot and cold by pairing the sauna, that quintessential hot Finnish steam bath, with a cold-water dip. Along the way, it serves up the inspiration and practical tools for creating a wellness retreat using the Nordic contrast bathing philosophy, wherever you are in the world.

The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature. It’s the secret to how the world’s happiest nation keeps calm and carries on – no matter what life throws at them. Now you too can learn their secrets.

THE HAPPINESS PUZZLE

Reading materials: English book proposal and sample chapters for the book.

Rights sold: World rights available


STOP CHASING HAPPINESS: A PESSIMIST’S GUIDE TO A GOOD LIFE

Allen & Unwin, 2025, 215 pp.
Reading materials: English edition

Rights sold:

FINLAND: Gummerus, GERMANY: Knesebeck, UK & US: Allen & Unwin


POWER FROM HOT AND COLD: FROM SAUNA TO SEA: HE FINNISH WAY TO A HAPPY HEALTHY LIFE 

Yellow Kite / Hodder & Stoughton, 2024, 192 pp.

Reading materials: English edition

Rights sold:WORLD ENGLISH: Yellow Kite / Hodder & Stoughton (orig.), GERMANY: Heyne Verlag/Pengun Random House Verlagsgruppe

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla, 2021) has been sold to 4 territories.

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

About author


Jennifer De Paola

Jennifer De Paola, PhD, is a clinical psychologist and researcher with a fascination for how ordinary people understand life’s biggest questions. Her research on happiness—particularly its cultural aspect in Finland—has been published in top social sciences journals like Public Understanding of Science, Journal of Community and Applied Social Psychology, and Integrative Psychological and Behavioral Science. Along the way, her research has sparked conversations on international platforms, including interviews on BBC TV and Business Insider.

Jennifer divides her time between research at the University of Eastern Finland and clinical practice in the private sector. But what truly drives her is listening to people’s stories—whether in the therapy room, in an interview, or over a cup of coffee. Currently, her work focuses on immigrants in Finland and how they imagine their futures, a topic that resonates deeply with her as an immigrant herself. In Helsinki, she also provides psychological support to the English-speaking community drawing from evidence-based and scientifically supported therapeutic approaches such as Compassion Focused Therapy (CFT) and Acceptance and Commitment Therapy (ACT).

Despite having lived in Finland for 15 years, a part of her is still the child from rural southern Italy. Her happiest moments? Passing on little pieces of that heritage to her two-year-old Finnish-Italian son—through museums, library visits, and long hikes where she teaches him Italian words and he sneaks in Finnish and English ones.

About author


Katja Pantzar

Katja Pantzar –  Katja Pantzar is a Helsinki-based writer and journalist who swims in the Baltic Sea year round. Raised in Canada, with stints in New Zealand and England, she is the author of The Finnish Way (Penguin Random House/2018), a bestselling non-fiction book about Nordic well-being, winter swimming and sisu (resilience) that has been translated into 24 languages. Her second book on sisu, Everyday Sisu: Tapping into Finnish Fortitude for a Happier, More Resilient Life (Penguin Random House/2022) explores through expert interviews and research-based information how we can better support our mental and physical health while taking care of each other and our planet. Everyday Sisu has also been published in Japanese, Thai, and Indonesian. Pantzar’s work has been widely covered around the world in media ranging from Le Figaro, Le Monde, and El Paísto Vogue the Washington Post and the New York Review of Books. . She is also the author of three mini-guides to the Finnish capital, including 100 things to do in Helsinki (Siltala/2024).

Publication of Stop Chasing Happiness by Frank Martela in the UK and Finland!

We are excited to let you know that Stop Chasing Happiness: A Pessimist’s Guide to a Good Life, the latest non-fiction title by Frank Martela, PhD, has been published in Finland and will be published tomorrow in the United Kingdom!

The Finnish edition of Stop Chasing Happiness was published by Gummerus on March 8th and was accompanied with a wide range of events: Frank Martela was interviewed in the Kulttuuricocktail culture program of Finnish national broadcaster YLE, he discussed the book in the Akateeminen Kirjakauppa bookstore, and the publication event itself took place at the Musiikkitalo concert hall and featured a lecture by Frank Martela.

The English edition of Stop Chasing Happiness will be published tomorrow in the United Kingdom by Allen & Unwin.

In Stop Chasing Happiness, Frank Martela sets out to show that the true secret to happiness is to stop trying to find it. Instead of trying to learn new tricks, it’s better to unlearn the ways of thinking that are holding you back. Instead of chasing happiness, one should stop obsessing about what others think about them, stop caring too much about how they feel, and stop making sacrifices for personal success.

Relying on latest scientific research, ancient traditions, and the author’s personal encounters with people across the world, Frank Martela shows that living with purpose and contentment is much more beneficial than striving to be happy.

“As a Finn living in the UK, one of the questions I’m most often asked is “why are Finnish people so happy?” – and now I have an answer to give in the form of Frank’s wonderful book! I’m beyond excited to be bringing Frank’s wit and insight on happiness and life satisfaction to an English-speaking audience, and for Frank to have found the perfect home at Allen & Unwin.”
 – Erika Koljonen, Non-Fiction Editor, Allen & Unwin, UK

Download materials for STOP CHASING HAPPINESS here!

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela

What if the secret to happiness isn’t finding it—but letting it go?

In a world obsessed with success and self-improvement, the chase for happiness often leaves us feeling lost. The real path to contentment lies in unlearning the habits holding you back: stop obsessing over what others think, stop being so sensitive about your feelings, stop measuring your value by what you have.

In Stop Chasing Happiness, academic and philosopher Frank Martela – hailing from Finland, the world’s happiest country – reveals why our fixation on happiness and achievement is making us miserable. With wisdom rooted in science, philosophy, and personal experience, Martela shows you the path to a life of energized contentment.

In this transformative book, you’ll discover:

* the courage to free yourself from the pressures of what you should do

* the serenity to accept whatever life throws at you

* the sparkle to energetically pursue whatever you identify as your real values.

Stop the anxious chase. You have already arrived. Start living your own life through accepting the past, enjoying the present, and working towards a better future – it all starts here.

STOP CHASING HAPPINESS: A PESSIMIST’S GUIDE TO A GOOD LIFE
Allen & Unwin, 2025, 215 pp.

READING MATERIALS
English edition

RIGHTS SOLD:
FINLAND: Gummerus
GERMANY: Knesebeck
UK & US: Allen & Unwin

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

Happy New Year 2025 from the happiest country in the world!

Finland has been chosen the happiest country in the world for seven years in a row, and there’s no better time to reflect on the secrets of happiness, than a New Year’s Eve. To share our wisdom for fulfilling life, these two remarkable books unlock the secrets, offering insights into well-being and balance.

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life by Frank Martela

In Stop Chasing Happiness, academic and philosopher Frank Martela – hailing from Finland, the world’s happiest country – reveals why our fixation on happiness and achievement is making us miserable. With wisdom rooted in science, philosophy, and personal experience, Martela shows you the path to a life of energized contentment.

I have been waiting for a new book by Frank Martela since I finished reading Elämän tarkoitus (A Wonderful Life). Frank simply helps me to think better and live better. And I am not alone so we cannot wait to publish his anticipated book and bring it to the hands of the impatient Finnish readers. We might be the happiest nation on Earth but we too need gentle guidance to happiness–or to understanding to avoid chasing it, to be precise. And who would be a more perfect thinker to deliver this message to us than Frank who has a phenomenal ability to present complex ideas in a comprehensible and thought-provoking way. We are honoured and inspired to continue to be his Finnish publisher.

–  Johanna Laitinen, Publisher at Gummerus, Finland

 

The Power of Hot and Cold. From Sauna to Sea: The Finnish Way to a Happy, Healthy Life by Carita Harju & Katja Pantzar

This definitive guide by two experts takes readers on a journey into the transformative powers of hot and cold by pairing the sauna, that quintessential hot Finnish steam bath, with a cold-water dip. Along the way, it serves up the inspiration and practical tools for creating a wellness retreat using the Nordic contrast bathing philosophy, wherever you are in the world.

The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature. It’s the secret to how the world’s happiest nation keeps calm and carries on – no matter what life throws at them. Now you too can learn their secrets.

What a wonderful, powerful book! The Power of Hot and Cold by Katja Pantzar and Carita Harju summarises in a very fresh, informative and cheerful way the positive holistic effects that sauna and a bath in cold water have on body, mind and soul. A promising trend that is also becoming increasingly popular in Germany.

– Berit Hoffmann, Editor, Penguin Random House Verlagsgruppe GmbH

 

At its core, Finnish happiness is about simplicity, connection, and embracing life’s rhythms. Here’s to a 2025 filled with serenity, and Finland-inspired joy.

Hyvää uutta vuotta, Happy New Year 2025!

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla, 2021) has been sold to 4 territories.

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

About author


Katja Pantzar

Katja Pantzar –  Katja Pantzar is a Helsinki-based writer and journalist who swims in the Baltic Sea year round. Raised in Canada, with stints in New Zealand and England, she is the author of The Finnish Way (Penguin Random House/2018), a bestselling non-fiction book about Nordic well-being, winter swimming and sisu (resilience) that has been translated into 24 languages. Her second book on sisu, Everyday Sisu: Tapping into Finnish Fortitude for a Happier, More Resilient Life (Penguin Random House/2022) explores through expert interviews and research-based information how we can better support our mental and physical health while taking care of each other and our planet. Everyday Sisu has also been published in Japanese, Thai, and Indonesian. Pantzar’s work has been widely covered around the world in media ranging from Le Figaro, Le Monde, and El Paísto Vogue the Washington Post and the New York Review of Books. . She is also the author of three mini-guides to the Finnish capital, including 100 things to do in Helsinki (Siltala/2024).

Cover reveal: STOP CHASING HAPPINESS: A PESSIMIST’S GUIDE TO A GOOD LIFE

Exciting news! Here is the UK cover of STOP CHASING HAPPINESS: A PESSIMIST’S GUIDE TO A GOOD LIFE from the internationally bestselling author Frank Martela. He is Finland’s #1 internationally bestselling non-fiction author – his previous title, A WONDERFUL LIFE, has been sold to 30 countries!

You might have noticed the updated subtitle as well. The book will be published by Gummerus in Finland on March 8th, and Allen & Unwin will release it in the UK on March 20th.

Finland has been ranked the happiest country 7 times in a row, with Frank Martela as the leading expert explaining the secret to Finnish happiness for media ranging from Fox News and New York Times to Scientific American and New Scientist.

Rights still available in France, Italy, Sweden, the Netherlands…

See why Finland has been named the #1 happiest country for the 7th year in a row and click here to download reading materials for STOP CHASING HAPPINESS!

 

The secret to happiness? Stop trying to find it – it’s not all it’s cracked up to be.

Finding happiness is less about learning new tricks and more about unlearning the ways of thinking holding you back: stop chasing happiness, stop obsessing over what others think, stop suppressing your feelings, stop making sacrifices for personal success.

Here, academic and philosopher Frank Martela from the world’s happiest country, Finland, unpacks why we value happiness and success, and why chasing them is actually making you miserable. Instead, he teaches you how to live with a sense of purpose and what he calls energised contentment.

Reading Stop Chasing Happiness will give you the courage to free yourself from the illusions of what you should be doing, the serenity to accept whatever life throws at you, and the sparkle to energetically pursue whatever you identify as your real values.

Stop the anxious chase. You have already arrived. Start living in a way that allows you to accept the past, enjoy the present, and work towards a better future – whatever that future looks like for you.

Publication Info:
Stop Chasing Happiness:  A Pessimist’s Guide to a Good Life, Allen & Unwin, March 2025, 200pp

Älä etsi onnea: Epätyypillisiä elämänohjeita nykyihmiselle, Gummerus, March 2025, 200pp

Rights sold:
UK: Allen & Unwin (orig.), FINLAND: Gummerus, GERMANY: Knesebeck, WORLD ENGLISH: Allen & Unwin

Reading Material:
Full English edition

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

German rights sold for STOP CHASING HAPPINESS!

The secret to happiness is traveling to Germany! German language rights to STOP CHASING HAPPINESS by Frank Martela have been sold to Knesebeck, in a deal closed by Anna Kappauf at Ahlback Agency.

For anyone else who wants to jump on the bandwagon, the full English MS will be delivered in just three months (Sept. 2024)! In the meantime, for any who missed it, click here to see Frank Martela’s recent interview with NBC in English on the World Happiness Report.

We currently have English sample chapters and a proposal, among other materials.

As it’s been awhile since we talked about the author himself, here are some tidbits to inform you about Frank Martela’s background as one of the world’s leading happiness researchers:

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News, and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland.

See why Finland has been named the #1 happiest country for the 7th year in a row and click here to download reading materials for STOP CHASING HAPPINESS!

 

 

Rights sold:

FINLAND: Gummerus

GERMANY: Knesebeck

WORLD ENGLISH: Allen & Unwin

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

Frank Martela interview on NBC

We were thrilled to see that our author Frank Martela was interviewed about the World Happiness Report on NBC – you can see the interview here.

Frank will continue his tour of the major news outlets talking about why Finland was picked as the World Happiest Country for the 7th time in a row. You can soon read more in his forthcoming book STOP CHASING HAPPINESS: Counterintuitive Life Advice From the World’s Happiest Country (Allen & Unwin, March 2025).

An English book proposal and English sample chapters are available, the full English manuscript will follow in September 2024.

Download the English materials for STOP CHASING HAPPINESS here!

 

Stop Chasing Happiness: Counterintuitive Life Advice from the World’s Happiest Country
Approx. 40,000 words

Rights sold:
FINLAND: Gummerus (Spring 2025)
WORLD ENGLISH LANGUAGE: Allen & Unwin (March 2025)

Reading materials:
English sample chapters & book proposal available
Full English ms. in September 2024

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

World English Rights sold to STOP CHASING HAPPINESS by Frank Martela

We are very happy to announce that the World English language rights to Frank Martela’s STOP CHASING HAPPINESS has been sold to Allen & Unwin! This deal was closed by Elina Ahlbäck at Elina Ahlback Agency.

Finally, the secrets of Finnish happiness will be shared with the English-speaking world. Frank delivers the full English manuscript in September 2024, and Allen & Unwin plans to publish in March 2025. Congratulations, Frank! 

Praise: Allen & Unwin, Non-Fiction Editor Erika Koljonen said:
As a Finn living in the UK, one of the questions I’m most often asked is “why are Finnish people so happy?” – and now I have an answer to give in the form of Frank’s wonderful book! I’m beyond excited to be bringing Frank’s wit and insight on happiness and life satisfaction to an English-speaking audience, and for Frank to have found the perfect home at Allen & Unwin.

Professor Frank Martela, one of the leading researchers of happiness and meaning in life, has been sharing his insights into the Finnish way of living in numerous articles, lastly in CNBC.

What a perfect time to acquire rights! Finland being the world’s happiest country 7th time in a row!

We now have three English sample chapters of the book! Rights are still available for France, Germany, Italy, Japan, Poland, etc! 

Download the English materials for STOP CHASING HAPPINESS here!

Stop Chasing Happiness: Counterintuitive Life Advice from the World’s Happiest Country
Approx. 40,000 words

Rights sold:
FINLAND: Gummerus (Spring 2025)
WORLD ENGLISH LANGUAGE: Allen & Unwin (March 2025)

Reading materials:
English sample chapters & book proposal available
Full English ms. in September 2024

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

Learn the secrets of the happiest country in the world!

We are thrilled to hear that Finland is the happiest country in the world for the seventh consecutive year, according to the World Happiness Report of 2024!

You can read CNN’s coverage of the latest results here: These are the world’s happiest countries in 2024 | CNN

The report itself can be accessed here: World Happiness Report 2024 | The World Happiness Report

We are not shy to share the secrets of our happiness and well-being with others!
Professor Frank Martela, one of the leading researchers of happiness and meaning in life, has been sharing his insights into the Finnish way of living in numerous articles, lastly in CNBC: Finland psychologist, happiness researcher: Phrases we use every day (cnbc.com)
He is currently writing his next non-fiction title Stop Chasing Happiness about what the Finnish way of accepting life as it is, not making a fuss about what is good or bad in their lives, and not caring about happiness that much, can teach other people.
We now have three English sample chapters for the book!

Download the English materials for Stop Chasing Happiness here!

One of the most important ways for the Finns to boost their physical and mental well-being is the hot and cold contrast therapy – pairing a good steam in a sauna with an icy dip in a lake or the sea.
You can learn more about the Finnish hot and cold method from Katja Pantzar and Carita Harju‘s upcoming non-fiction title The Power of Hot and Cold: From Sauna to Sea: The Finnish Way to a Happy, Healthy Life, slated to be published in the United Kingdom in November 2024 by Hodder & Stoughton!

Download the English materials for The Power of Hot and Cold here!

 

Stop Chasing Happiness

Frank Martela

Want to be happier? Stop searching for happiness. Obsessing about happiness is, paradoxically, one of the key obstacles for a happier life. For seven years in a row, Finland has been the world’s happiest country and the wisdom emerging from this land of darkness and heavy metal teaches you to stop caring about happiness, about what others think, and about what happens next. This liberates you to take life as it is.

In this book, Finland’s leading happiness expert offers straight-talking life advice on why finding happiness is not about learning new things – it is more about unlearning patterns of thinking holding you back. Combining ancient wisdom with latest research and mixing it all together with quirky stories and Frank’s encounters with peculiar Finnish characters met in the forest, in rock festivals, and during his hitchhiking and other travels around the country, the book guides you to build a way of living where you are content and serene, yet actively engaged and energized to pursue your self-chosen purposes in life.

 

The Power of Hot and Cold

Katja Pantzar and Carita Harju

Step into the world of hot and cold, where contrast therapy – pairing a good steam in a sauna with an icy dip in a lake or the sea – is an essential part of life in Finland. More than a trending pastime, the traditional Finnish practice of alternating hot and cold has a range of health benefits that boost mental and physical wellbeing, which greatly contribute to happiness. It’s also a large part of the reason Finland has been named the World’s Happiest Country for seven years in a row.

This definitive guide by two experts takes readers on a journey into the transformative powers of hot and cold by pairing the sauna, that quintessential hot Finnish steam bath, with a cold-water dip. Along the way, it serves up the inspiration and practical tools for creating a wellness retreat using the Nordic contrast bathing philosophy, wherever you are in the world.

The Finnish hot and cold method boosts happiness by increasing wellbeing and encouraging connection with nature. It’s the secret to how the world’s happiest nation keeps calm and carries on – no matter what life throws at them. Now you too can learn their secrets.

About author


Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies. The organization’s mission is to create the world’s best sauna experiences, and Harju loves her work, because it allows her to advance an idea that she is personally so passionate about. Carita Harju has always enjoyed saunas, goes to sauna with her family nearly every day and gives talks all over the world.

Her first illustrated guide, Sauna - The Way of Finnish Life (2016), has been published in four languages, including German and Chinese. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla, 2021) has been sold to 4 territories.

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

About author


Katja Pantzar

Katja Pantzar –  Katja Pantzar is a Helsinki-based writer and journalist who swims in the Baltic Sea year round. Raised in Canada, with stints in New Zealand and England, she is the author of The Finnish Way (Penguin Random House/2018), a bestselling non-fiction book about Nordic well-being, winter swimming and sisu (resilience) that has been translated into 24 languages. Her second book on sisu, Everyday Sisu: Tapping into Finnish Fortitude for a Happier, More Resilient Life (Penguin Random House/2022) explores through expert interviews and research-based information how we can better support our mental and physical health while taking care of each other and our planet. Everyday Sisu has also been published in Japanese, Thai, and Indonesian. Pantzar’s work has been widely covered around the world in media ranging from Le Figaro, Le Monde, and El Paísto Vogue the Washington Post and the New York Review of Books. . She is also the author of three mini-guides to the Finnish capital, including 100 things to do in Helsinki (Siltala/2024).

Finnish rights to STOP CHASING HAPPINESS by Frank Martela sold to Gummerus in an auction!

We are thrilled to announce that the Finnish rights for STOP CHASING HAPPINESS: Counterintuitive Life Advice From the World’s Happiest Country have been acquired by Gummerus in an auction! The deal was closed by Anna Kappauf at Elina Ahlback Literary Agency.

Gummerus has already published Frank Martela’s previous book A Wonderful Life: Insights on Finding a Meaningful Existence and are excited to publish STOP CHASING HAPPINESS as a lead title on their non-fiction list:

I have been waiting for a new book by Frank Martela since I finished reading Elämän tarkoitus (A Wonderful Life). Frank simply helps me to think better and live better. And I am not alone so we cannot wait to publish his anticipated book and bring it to the hands of the impatient Finnish readers. We might be the happiest nation on Earth but we too need gentle guidance to happiness–or to understanding to avoid chasing it, to be precise. And who would be a more perfect thinker to deliver this message to us than Frank who has a phenomenal ability to present complex ideas in a comprehensible and thought-provoking way. We are honoured and inspired to continue to be his Finnish publisher.” Johanna Laitinen, Publisher at Gummerus

STOP CHASING HAPPINESS is a no-nonsense guide to a happier life by Finland’s leading happiness researcher Frank Martela. The book will be originally written in English and then translated to Finnish by the author himself. Rights to Frank Martela’s previous works have been sold to 30 territories.

There is already interest from other territories and we expect this to be one of our hot titles for Frankfurt book fair – now is the time to acquire the rights!

Download the English materials for STOP CHASING HAPPINESS here!

STOP CHASING HAPPINESS. Counterintuitive Life Advice From the World’s Happiest Country

Rights sold:
FINLAND: Gummerus (orig.)

Reading materials:
English book proposal, table of content, sample chapter

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.

Bibliography


2025, Personal Growth & Lifestyle

Stop Chasing Happiness: A Pessimist’s Guide to a Good Life

Frank Martela


2023, Personal Growth & Lifestyle

The Meaning Manifesto: Why Work Needs to Have a Purpose

Frank Martela


2020, Personal Growth & Lifestyle

A Wonderful Life: Insights on Finding a Meaningful Existence

Frank Martela

Introducing: EALA Fall 2022 Non-Fiction Catalogue!

We are thrilled to present our Non-Fiction Catalogue for Fall 2022: Are you ready to experience meaningful work? Or learn more about Finland’s most beloved artist or about the destructive power of money in football?

From our new catalogue, we’ve picked some hot titles for you – take a look at them below!

View the full Fall 2022 Non-Fiction Catalogue here!

The Meaning Manifesto

by Frank Martela

Are you ready to experience meaningful work and make it possible? Start your journey with this book!   

Work occupies a more central role in our lives than just a way of making ends meet. At best, work fills our lives with meaningfulness, making our whole existence more worth living. At worst, it is a desperate toil that alienates us from who we are and what’s good in life.

How, then, can we make work more meaningful? In principle, the recipe for meaningful work is surprisingly simple: do personally interesting and engaging things, while making a positive contribution to other people. However, making that into reality is the tough part.

THE MEANING MANIFESTO by Frank Martela, the acclaimed author of the internationally-bestselling A WONDERFUL LIFE, helps you navigate modern work life towards a more purposeful career and meaningful everyday work experience.

 

Ella – Helene Schjerfbeck

by Mari Tossavainen

The story of the most well-known Finnish artist in the world, supplemented by previously unpublished correspondence

Helene Schjerfbeck (1862–1946) is one of the most well-known Finnish artists in the world. Her modernist and realist works have been on display in galleries all over Europe, North America and Asia, a biographical film based on her life was released in 2020, and her birthday, July 10th, is a national day for the painted arts in Finland.

This fascinating book, drawing on previously unpublished correspondence and archival materials, paints a far more multithreaded picture of the life of Helene Schjerfbeck and brings into light the significance of previously forgotten people in her creative work. In her letters, Schjerfbeck divulged both her works and her thoughts not only to fellow artists, but also to people outside the artistic world.

 

The Black Book of Football

by Hannu Aaltonen and Tapio Keskitalo

A critical depiction of the destructive power of money in professional association football

During the 2000s, international association football has become a pompous, money-driven business. ‘The Beautiful Game’ has developed into a playing field with its own laws where oligarchs, sheikhs, and American billionaires run amok.

This startling book delves into the outrageously wealthy and powerful football clubs that do not abide by football’s own economic rules. Influential football bosses and governing bodies have become bogged down in bribe scandals, while small football countries like Finland have to count pennies.

The grotesque development culminates with the 2022 FIFA World Cup in Qatar, where the authorities and organizers do not care about costs or construction worker deaths.

 

Stalin and the Fate of Finland

by Kimmo Rentola

A meticulously researched insight into critical points in the history of relations between Finland and the Soviet Union.

Winner of the Lauri Jäntti Prize for non-fiction literature!

How did Finland evade Joseph Stalin’s crosshairs three times? Did Stalin have a special relationship with Finland and the Finns? Why didn’t he continue the Soviet onslaught on Finland during the Winter War in 1940? The answers lie in the relations between Finland and Russia which remain highly timely to this day.

Joseph Stalin has been one of the individuals with the most influence on the history of independent Finland. There are few who have made so many far-reaching decisions as Stalin: he decreed the beginning and the end of the Winter War, the Moscow Armistice of 1944 that ended the Continuation War was signed with his authorization, and when, in 1948, it was time to decide whether Finland would become a ‘people’s republic’ or not, he initially pushed forward but eventually backed down. All of these decisions can be seen as pivotal to the fate of Finland, its society, its independence, the life and death of the Finnish people.

The book focuses on the decisions of Stalin in which the entire existence or, at the very least, the essential nature of that existence, of Finland was at stake.

About author


Frank Martela

Professor Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind, Harvard Business Review, Salon, CNBC and his work has been featured on Quartz and on the BBC. His research has been published extensively in numerous academic journals such as Nature Human Behaviour, Perspectives on Psychological Science, Journal of Personality, Metaphilosophy, Southern Journal of Philosophy, and Academy of Management Review. He has spoken to more than one hundred audiences worldwide, including invited lectures in universities on five continents, including Stanford University and Harvard University. He’s been interviewed by the New York Times, Discover Magazine, New Scientist, Vice News, Fox News,and Monocle Observer among others. He is Assistant Professor at Aalto University in Finland. Outside of work, Frank is a father to three lovely children, an amateur-level soccer player, with an occasional skiing trip in the winters. He is made in Green Bay, so Packers holds a special place in his heart.