Carita Harju has always enjoyed saunas and takes a sauna with her family nearly every day. In 2010, she founded Sauna from Finland, because she felt that there was simply not enough discussion of saunas, especially from the perspective of health and wellness. Also, saunas had acquired a “macho” reputation, and that they were not being discussed from perspectives that would interest women. The organization’s mission is to create the world’s best sauna experiences and she loves her work because it allows her to advance an idea that she is personally so passionate about.
2021, General Nonfiction, Personal Growth & Lifestyle