Finnish Sauna and Sisu among London Book Fair’s deals!

As we wrap up April and with it London Book Fair, we’re glad to announce the first London deals for our non-fiction books.

A Japanese deal was struck for Carita Harju’s The Finnish Sauna Book, a brand-new title on our list for those interested in the physical and mental health benefits of sauna bathing. The publisher, Toyo Keizai, acquired the rights at the book fair.

“This book will be the Sauna Bible in Japan. We will make this book a bestseller and eventually visit Finland to experience real Finnish saunas.” – Yugo Nakazato, Editor in Chief and Tomoyasu Sato, Acquisitions Editor, Book Publications Dept., TOYO KEIZAI INC., Japan

As people are getting increasingly interested in well-being and finding new ways to better health, also saunas as a source of wellness are experiencing a renaissance. This book claims that saunas offer the possibility to even make the world a better place. Carita Harju, the author of the book, is the founder of the Sauna from Finland organization, and the full manuscript of The Finnish Sauna Book is deliverable in Spring 2019; a proposal is available at the moment.

Then of course, there’s yet again another new deal for Katja Pantzar’s Finding Sisu, which has sold to 18 territories to date, the newest one being Bulgaria. Skyprint, a leading Bulgarian publisher of personal/spiritual development and lifestyle titles, acquired the rights to this “very fascinating and useful book”, as their CEO George Kaitin complimented the book.

Request reading materials by clicking here!

N.B. FILI – Finnish Literature Exchange has a translation grant application round open until 1st of May 2018 for translating titles from Finnish, Finland-Swedish and Sámi. See here for more information:

Rights sold (The Finnish Sauna Book):
JAPAN, Toyo Keizai

Rights sold (Finding Sisu):
BULGARIA, Skyprint
CHINA, Yeeyan Publishing
CZECH REP., Mladá Fronta
FINLAND, Siltala
FRANCE, Belfond
GERMANY, Bastei Lübbe
HUNGARY, Jaffa Kiado
ITALY, Marsilio/Sonzogno
JAPAN, Hojosha
PORTUGAL, Marcador
SPAIN, Roca Editorial (WS)
TURKEY, Mona Kitap/Alfa
UK, Hodder/Hachette (WE) (orig. publisher)
US, Tarcher Perigee/Penguin Random House