Original title: Saunakirja
Wellness, health and happiness: A book about Finnish saunas and the Finnish sauna lifestyle.
Sauna is one of the few Finnish words that are used as loanwords in other languages, and it very well might be that the concept of the age-old bathing ritual is better known than the country itself. As people are getting increasingly interested in well-being and finding new ways to better health, also saunas as a source of wellness are experiencing a renaissance: for instance, sauna was recently ranked the no. 1 global wellness trend by Global Wellness Summit. This book claims that saunas offer the possibility to even make the world a better place.
The book includes information on “the soul of Finnish sauna” and interesting case studies. It pays attention to both, the physical and the mental health benefits of sauna bathing. It can be recommended to anyone interested in their own health and wellness.
(Proposal’s photography and design (c) Hanna Söderström)
Rights sold (The Finnish Sauna Book):
JAPAN, Toyo Keizai