First foreign sale for LEADERSHIP AS MASTERY: The Finnish Way by Asko Känsälä!

We are thrilled to announce that the Estonian rights for LEADERSHIP AS MASTERY: The Finnish Way by Asko Känsälä (orig. Johtajasta mestariksi) have been acquired by Ühinenud Ajakirjad! The deal was closed by Sten-Erik Tammemäe at Elina Ahlback Literary Agency.

This is the first foreign sale for this unique book on Finnish perspective of leadership combining art and craftsmanship, like the great Finnish master architect Alvar Aalto. Full English translation is available – join the success of the Finnish Way of Leadership!

Ühinenud Ajakirjad are aiming to publish LEADERSHIP AS MASTERY in Estonian in January 2024. They praised the book for its personal and unique approach to leadership:

Decades-long career in leadership has made Asko Känsälä understand leadership as a handicraft skill that you can improve upon, up until mastery. [This book is a] human and inspiring personal experience that reveals leadership as a profession from a wholly new perspective and shows that it is possible to become a good leader through learning, learning, and learning. And in order to become a good leader, one has to learn how to lead oneself.
 Tiina Lebane, Head of Book Department, Ühinenud Ajakirjad, Estonia

Download the full English manuscript for LEADERSHIP AS MASTERY here!



“Leadership is often thought of as a quality of the individual, but in this LEADERSHIP AS MASTERY we learn it is more of an art form to be mastered.  We develop to be an exceptional leader through cycles of practice and reflection, just like the mastery of any other complex skill.”
– Jeffrey K. Liker, PhD, author of international bestseller The Toyota Way



Asko Känsälä

The Finnish way of leadership combines art and craftsmanship, like the great Finnish master architect Alvar Aalto.

  • Discover a new, Nordic perspective of leadership!
  • Find out what makes a company beautiful?
  • Growing up as a leader: craftsman’s path from apprentice to professional

What does craftsmanship have to do with leadership? What makes a company beautiful? And what can the Japanese culture contribute to a good working life and good leadership? Asko Känsälä spent his career building successful businesses and coaching new leaders. He has refined his leadership experience of more than 20 years into a vision of leadership as a craft. Leadership as Mastery: The Finnish Way presents the thinking patterns, tools of the leader-craftsman that good leadership requires.

Johtajasta mestariksi
Tammi, January 2023, 174 pp.
Rights sold:
FINLAND: Tammi (orig.)
ESTONIA: Ühinenud Ajakirjad
Reading materials:
Full English manuscript

About author

Asko Känsälä

Asko Känsälä (b. 1957) is a Finnish business builder and leader with a successful career as deputy CEO in the Finnish market leading telecommunication and digital services company Elisa; coach, investor, and grandfather to 10 grandchildren. He is passionate about inspirational leadership and has worked in manufacturing industry, public administration, banking, and ICT, as well as for four years in Japan.


2023, General Nonfiction

Leadership as Mastery: The Finnish Way

Asko Känsälä