Emilia Lahti’s GENTLE POWER now pre-empted in China!

We are extremely excited to announce that Chinese rights for GENTLE POWERA REVOLUTION IN HOW WE THINK, LEAD AND SUCCEED have been acquired in a pre-empt by CHEERS.

Since their establishment in 2005, with the mission of “dialogue with the greatest minds and evolve with the smartest people”, CHEERS has published more than 1200 books with over 30 million readers throughout China.
They excel in titles about business management, science and technology trends, humanities and social sciences,

Emilia Lahti’s GENTLE POWERA REVOLUTION IN HOW WE THINK, LEAD AND SUCCEED, is an upcoming title on co-creating the next level of company and community cultures based on the science of sisu.
The book introduces the original concept of gentle power, a universal strategy for how to draw from the deep well of inner strength and fortitude in order to lead more effectively in all aspects of life.

Download the English proposal by clicking here

The World English rights for this future bestseller have already been pre-empted by Sounds True in the US and they will publish the original English language edition in Fall 2022/Spring 2023.


Emilia Lahti is an international keynote speaker, human rights activist, ultra-runner and world’s first academic researcher on the Finnish concept of sisu. A  former student of Angela Duckworth, she has spoken at dozens of companies and campuses, including Facebook and UC Berkeley, and her work has been featured in Business Insider, Forbes, and Scientific American, among other places. More info at: https://www.emilialahti.com/

As a part of her research and quest to understand how individuals unearth dormant life energy, Emilia trained to complete Ironman triathlons and a 2400km/50-day run/bike journey across New Zealand and joined a martial arts academy in the mountains of North China. Her upcoming first international book Gentle Power is the result of a decade of research and life on five different continents.

RIGHTS SOLD:

WORLD ENGLISH: Sounds True (orig.)
CHINA: CHEERS

Emilia Lahti


Emilia Lahti is the first academic researcher to examine the relationship between embodied fortitude, business and leadership. Her research begins with an inquiry into the Finnish concept of sisu—an untranslatable term that refers to a particular kind of deep primordial strength that individuals tap into when they have reached the limit of their assumed capacities—and expands to create what she has termed as “gentle power.” Lahti is an awarded educator, international keynote speaker and social entrepreneur. Over the past decade, Lahti’s research has immersed her deeply through ultrarunning, martial arts, and a series of extraordinary transformations through entrepreneurship, athletics and personal growth to understand what unlocks inner power. She is a rare combination of an academic researcher and fierce adventurer, whose talent for storytelling easily translates her discoveries into tools for everyday life.

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is in fact the master key to restoring balance to a globalized capitalist world where the value of true human connection is in danger of becoming of lesser priority and results are created through force. It starts with one’s commitment personal transformation at the service of greater good, builds on a series of micro-habits of gentle power, and leads to tangible results, success and even profit through better business practices, better parenting, better thinking and leadership in the everyday. The book is a call to recognize leadership not only as a title or position, but as a mindset and role of every individual that is not only good for us—but is a necessity and a super-tool in the era that we are currently living.

Based on her pioneering research at the University of Pennsylvania and Aalto University in Helsinki, where she is completing a doctoral thesis on sisu—which in its native Finland is an entire way of being aimed at excellence through inner power—Lahti’s work posits that having the courage to both truly own our inner “power” root it in the bravery of “gentleness” find balance in both polarities, is the ultimate path to harmony, success, and is the next evolution of leadership available to everyone who chooses to embrace it.

Through wielding together hard facts of science and inspiring stories of real-life stories, Lahti makes an irresistible proposition: When we shift from force to gentle power we will inevitably move our own lives and humanity at large toward goodness we know we are capable of.

You are the leader now.

Bibliography


Emilia Lahti

Gentle Power: A Revolution in How We Think, Lead and Succeed

2021, Personal Growth & Lifestyle

Related news

Emilia Lahti is introducing the original concept of GENTLE POWER to the English-speaking world

We are beyond thrilled to announce that World English rights for GENTLE POWERA REVOLUTION IN HOW WE THINK, LEAD AND SUCCEED were acquired in a pre-empt by Diana Ventimiglia at Sounds True:

Former student of Angela Duckworth, international keynote speaker and researcher Emilia Lahti’s GENTLE POWERA REVOLUTION IN HOW WE THINK, LEAD AND SUCCEED, on co-creating the next level of company and community cultures based on the science of sisu, and introducing the original concept of gentle power, is a universal strategy for how to draw from the deep well of inner strength and fortitude in order to lead more effectively in all aspects of life.

Download the English proposal by clicking here

The deal was negotiated by the Gentle Power Team: Agent Rhea Lyons at HG Literary and Elina Ahlbäck at Elina Ahlback Literary Agency.

Emilia Lahti’s brand new publisher Sounds True has a mission: To wake up the worldGentle Power will contribute to this mission by offering a tool for accessing and balancing the two inner powers we each hold within—our indomitable life force and immense capacity for love—and will be written in English by Emilia Lahti. Sounds True will publish the original English language edition in Fall 2022/Spring 2023.

Sounds True was founded in 1985 by Tami Simon and has grown into a multimedia publishing company with a library of more than 3,000 titles featuring some of the leading teachers and visionaries of our time: Read more: Sounds True

RIGHTS SOLD:
WORLD ENGLISH: Sounds True (orig.)

Emilia Lahti


Emilia Lahti is the first academic researcher to examine the relationship between embodied fortitude, business and leadership. Her research begins with an inquiry into the Finnish concept of sisu—an untranslatable term that refers to a particular kind of deep primordial strength that individuals tap into when they have reached the limit of their assumed capacities—and expands to create what she has termed as “gentle power.” Lahti is an awarded educator, international keynote speaker and social entrepreneur. Over the past decade, Lahti’s research has immersed her deeply through ultrarunning, martial arts, and a series of extraordinary transformations through entrepreneurship, athletics and personal growth to understand what unlocks inner power. She is a rare combination of an academic researcher and fierce adventurer, whose talent for storytelling easily translates her discoveries into tools for everyday life.

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is in fact the master key to restoring balance to a globalized capitalist world where the value of true human connection is in danger of becoming of lesser priority and results are created through force. It starts with one’s commitment personal transformation at the service of greater good, builds on a series of micro-habits of gentle power, and leads to tangible results, success and even profit through better business practices, better parenting, better thinking and leadership in the everyday. The book is a call to recognize leadership not only as a title or position, but as a mindset and role of every individual that is not only good for us—but is a necessity and a super-tool in the era that we are currently living.

Based on her pioneering research at the University of Pennsylvania and Aalto University in Helsinki, where she is completing a doctoral thesis on sisu—which in its native Finland is an entire way of being aimed at excellence through inner power—Lahti’s work posits that having the courage to both truly own our inner “power” root it in the bravery of “gentleness” find balance in both polarities, is the ultimate path to harmony, success, and is the next evolution of leadership available to everyone who chooses to embrace it.

Through wielding together hard facts of science and inspiring stories of real-life stories, Lahti makes an irresistible proposition: When we shift from force to gentle power we will inevitably move our own lives and humanity at large toward goodness we know we are capable of.

You are the leader now.

Bibliography


Emilia Lahti

Gentle Power: A Revolution in How We Think, Lead and Succeed

2021, Personal Growth & Lifestyle

Related news

EALA Spring 2021 Non-Fiction Rights Guide

We are very proud to share our Spring 2021 Non-Fiction Rights Guide and announce exciting titles from uncovering dangerous companies, exploring a unique love story and everything in between!

Browse our full Spring 2021 Non-Fiction Rights Guide here.


 

The 50 Most Dangerous Companies in the World 
by Juha-Pekka Raeste & Hannu Sokala

He who controls technology and our knowledge rules the world.

This exciting non-fiction title by experienced financial journalists Hannu Sokala and Juha-Pekka Raeste uncovers 50 companies that make up a large part of global market forces and that largely determine the kind of world we live in.

Some of the companies in the list are relatively unknown (Zhōngguó Yāncǎo Zǒnggōngsī and BlacRrock) some predictable (Google, Amazon), some may seem surprising (Ikea and Disney) and some inevitable (Gazprom and Chevron). Some feed on our gluttony (Cargill and Coca-Cola), some on our vanity (ByteDance and Facebook), some on the lust and some on the greed.

The book reads like a thriller story, starting with the smaller players and ending with the most dangerous companies in the World.

Download info sheet and Finnish pdf here

English sample coming soon!

 

The Story of Aino and Alvar Aalto
by Heikki Aalto-Alanen

The love story of the world-famous, pioneering design couple Aino and Alvar Aalto, written by the Aaltos’ grandson

Alvar Aalto and his wife Aino are internationally celebrated for their architecture, furniture, glassware and other interior design, but their personal lives have been relatively unknown – until now. This book, written by the Aaltos’ grandson, contains photos, sketches, and personal letters between Aino and Alvar beautifully illustrating how inseparable this couple was both in work and love.

“Countless books have been written about Alvar Aalto’s architecture and other works. Recently, Aino Marsio-Aalto has also received the recognition she deserves in her own right as well as in her role in the rise of Alvar Aalto as one of the leading architects of the 20th century,” says Heikki Aalto-Alanen. “The voice in this book is personal. I want to tell the story of Aino and Alvar’s unique partnership, relationship, and their joint life work from the perspective of a family member. I also want their own voices to be heard.”

In addition to the photographs from the family archive, the book is illustrated with Aino and Alvar’s drawings of each other and of their children, as well as landscape drawings made while traveling, along with other architectural drawings and photographs.

Download English sample from here

 

Gentle Power: A Revolution in How We Think, Lead and Succeed
by Emilia Lahti

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is the key to restoring balance to a globalized capitalist world where it seems the value of true human connection is becoming less of a priority every day. It starts first with personal transformation, but leads to better business practices, a stronger sense of self, and a deeper connection to the world and to others.

Based on her pioneering research at University of Pennsylvania on the Finnish concept of sisu, Lahti’s work proves that true success cannot be achieved or sustained by measuring profits and keeping track of “wins.” Instead, success in all areas of life is deeply rooted in the qualities of gentleness and grounded, rooted strength. Lahti shows that we all have access to deep reserves of this gentle power, ingrained in our biology and in our cultural origins, it simply needs to be embraced and nurtured in order to access its transformative power.

Download English proposal and sample chapters here

 

Future Identities
by Perttu Pölönen

Are you an expander, inspirer, crystallizer, or enlightener?

The years and decades to come will force each of us to rethink our place in this world. Traditionally, identity has been based on a profession, for example, but in the future it is worth building on skills.

Future Identities is an immersive book on identifying one’s own strengths and verbalizing them. If you were a colorer, extender, linker or cross-pollinator, what could you do in the future?

English sample coming soon!

 

Daily Sisu: How to tap into Finnish fortitude for a more resilient life.
by Katja Pantzar

Daily Sisu is a hands-on guide on how to use sisu – the unique Finnish concept of fortitude in the face of challenges – in your everyday life. 

By the author of The Finnish Way – rights sold to 22 territories!

Inspired by sisu, the unique form of Finnish resilience and courage in the face of all sorts of challenges, journalist and writer Katja Pantzar embarks on a journey to uncover practical sisu-inspired ways of coping with tough times. Whether that means dealing with the everyday issues facing us all ranging from wellbeing and health concerns to relationship and work-career dilemmas or bigger picture social and sustainability issues, Daily Sisu offers inspiration, hope, action and motivation.

Download English proposal & sample chapters here

English manuscript coming in May 2021

 

The Extraordinary Women of History 
by Maria Pettersson

Finland’s Bestseller #2, over 20,000 copies sold!

Extraordinary “Badass” Women of History – meet Pirates, Psychics, Priestesses and Princess Spies and 96 other women whose stories your history teacher never told you.

Extraordinary Women of History introduces over a hundred exceptional women from different periods of history and from all corners of the world. It is a veritable treasury of captivating stories and unsung ballads about the exciting women in history. Outrageous, amazing, terrible, heroic, thrilling and above all extraordinary; their life stories make the reader gasp and ask: “Why haven’t I heard of them before?”

Download English sample here

Emilia Lahti


Emilia Lahti is the first academic researcher to examine the relationship between embodied fortitude, business and leadership. Her research begins with an inquiry into the Finnish concept of sisu—an untranslatable term that refers to a particular kind of deep primordial strength that individuals tap into when they have reached the limit of their assumed capacities—and expands to create what she has termed as “gentle power.” Lahti is an awarded educator, international keynote speaker and social entrepreneur. Over the past decade, Lahti’s research has immersed her deeply through ultrarunning, martial arts, and a series of extraordinary transformations through entrepreneurship, athletics and personal growth to understand what unlocks inner power. She is a rare combination of an academic researcher and fierce adventurer, whose talent for storytelling easily translates her discoveries into tools for everyday life.

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is in fact the master key to restoring balance to a globalized capitalist world where the value of true human connection is in danger of becoming of lesser priority and results are created through force. It starts with one’s commitment personal transformation at the service of greater good, builds on a series of micro-habits of gentle power, and leads to tangible results, success and even profit through better business practices, better parenting, better thinking and leadership in the everyday. The book is a call to recognize leadership not only as a title or position, but as a mindset and role of every individual that is not only good for us—but is a necessity and a super-tool in the era that we are currently living.

Based on her pioneering research at the University of Pennsylvania and Aalto University in Helsinki, where she is completing a doctoral thesis on sisu—which in its native Finland is an entire way of being aimed at excellence through inner power—Lahti’s work posits that having the courage to both truly own our inner “power” root it in the bravery of “gentleness” find balance in both polarities, is the ultimate path to harmony, success, and is the next evolution of leadership available to everyone who chooses to embrace it.

Through wielding together hard facts of science and inspiring stories of real-life stories, Lahti makes an irresistible proposition: When we shift from force to gentle power we will inevitably move our own lives and humanity at large toward goodness we know we are capable of.

You are the leader now.

Heikki Aalto-Alanen


Heikki Aalto-Alanen is the grandson of architects Aino and Alvar Aalto, who has previously served as vice chairman of the Alvar Aalto Foundation, been a member of Artek’s Board of Directors, member of the Alvar Aalto Academy Board, and held other positions maintaining Aino and Alvar Aalto’s artistic work and heritage. He is also the Chairman of the Board of Alvar and Aino Aalto Estate Ltd. Heikki Aalto-Alanen is a lawyer by profession and has worked in the nordic financial market.

His book tells the story of Aino and Alvar Aalto, depicted through their previously unpublished correspondence from 1921-1949, photographs and drawings.

Juha-Pekka Raeste & Hannu Sokala


Juha-Pekka Raeste covers international and domestic business for Helsingin Sanomat, the biggest newspaper in Finland. He focuses on the biggest corporations and the IT industry.

Hannu Sokala works as an investigative reporter for YLE, the Finnish Broadcasting Company. His work covers e.g. international finance and macroeconomics.

Katja Pantzar


Helsinki-based writer, editor and broadcast journalist Katja Pantzar was raised in Canada with stints in New Zealand and the UK. Pantzar’s The Finnish Way has been translated into 20 languages. She is the author of three guides to the Finnish capital city Helsinki: The Hip Guide to Helsinki, Helsinki by Light and 100 Things to Do in Helsinki. Pantzar’s writing has appeared in a wide range of media, from The Globe and Mail to Elle. Her work has been widely covered around the world, including in Le Figaro, Le Monde, El País, Vogue, Real Simple, and more.

Perttu Pölönen


Perttu Pölönen is a futurist, inventor and an inspirational speaker. He has won the EU’s biggest science competition for youth and studied exponential technologies at Singularity University, based at NASA Ames Research Center in Silicon Valley. The MIT Tech Review has named him as one of 35 Innovators Under 35 in Europe. In the Finnish media, Perttu has been called a gentle highbrow and fearless inventor. Future Skills has been an instant bestseller in Finland!

Ulla-Maija Paavilainen


Ulla-Maija Paavilainen, award-winning journalist, is the author of several well-received novels and non-fiction books. She has worked as the editor-in-chief at several top Finnish magazines over the past 25 years. One of her specific areas of interest is the role of women in working life and analysing the power structure and what is required for women to have successful careers.

Paavilainen’s most recent work is the moving biography of the legendary entrepreneur Kirsti Paakkanen, who took over Marimekko, one of Finland’s most famous design brands. Kirsti Paakkanen: Greatest of All is Love is the story of Marimekko, an authentic rags-to riches tale of how a poor girl from the countryside first founded the world’s first all-women’s advertising agency, Womena. Selling Womena when she was 62, Paakkanen bought Marimekko, a global design company that was on the verge of bankruptcy and turned it around into an international iconic fashion house.

Introducing GENTLE POWER by Emilia Lahti

We invite you to the world of GENTLE POWER:  The creator, author Emilia Lahti, is an international keynote speaker, activist, and PhD candidate whose graduate thesis, advised by Angela Duckworth, is the basis of the book. It’s all about how “gentle power,” and not “hard power” or “win at all costs”,  is the key to leading the way through the uncertain and change-filled era we have ahead of us.

Watch a video that the author Emilia Lahti recorded introducing the book, GENTLE POWER, which will change the world:

 

GENTLE POWER: Accessing the Ancient Wisdom Within to Face a New Era
by Emilia Lahti

Based on the author’s pioneering study on sisu, GENTLE POWER shows how this centuries-old Finnish concept of integrity-fueled fortitude is the key to confidently striding into, and conquering, our uncertain future.

Lahti’s work and personal experience shows us that true success can’t be measured by simply keeping score, and it can’t be nurtured by powering through to the finish line at all costs: instead, it is deeply rooted in developing a mighty heart and fighting a fair fight. What’s more, Lahti argues that sisu is a source of hidden energy that is innate within everyone — and it simply needs to be embraced and nurtured in order to access its transformative power.

The world is in dire need of gentle leadership, and through the grounding, self-reflective practice of sisu, we can pursue a higher level of excellence in our professional lives, as members of a family unit, or as part of a greater community.  At once inspirational and informative, GENTLE POWER has the polish and investigative curiosity of Angela Duckworth’s GRIT, but also strongly evokes Brené Brown’s DARING GREATLY, as Lahti frequently pulls from her own personal journey towards her discoveries and doesn’t shy away from her pitfalls and challenges along the way.

Emilia Lahti is an international keynote speaker, human rights activist, ultra-runner and world’s first academic researcher on the Finnish concept of sisu. She has spoken at dozens of companies and campuses, including Facebook and UC Berkeley, and her work has been featured in Business Insider, Forbes, and Scientific American, among other places. More info at: https://www.emilialahti.com/.

 

Emilia Lahti


Emilia Lahti is the first academic researcher to examine the relationship between embodied fortitude, business and leadership. Her research begins with an inquiry into the Finnish concept of sisu—an untranslatable term that refers to a particular kind of deep primordial strength that individuals tap into when they have reached the limit of their assumed capacities—and expands to create what she has termed as “gentle power.” Lahti is an awarded educator, international keynote speaker and social entrepreneur. Over the past decade, Lahti’s research has immersed her deeply through ultrarunning, martial arts, and a series of extraordinary transformations through entrepreneurship, athletics and personal growth to understand what unlocks inner power. She is a rare combination of an academic researcher and fierce adventurer, whose talent for storytelling easily translates her discoveries into tools for everyday life.

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is in fact the master key to restoring balance to a globalized capitalist world where the value of true human connection is in danger of becoming of lesser priority and results are created through force. It starts with one’s commitment personal transformation at the service of greater good, builds on a series of micro-habits of gentle power, and leads to tangible results, success and even profit through better business practices, better parenting, better thinking and leadership in the everyday. The book is a call to recognize leadership not only as a title or position, but as a mindset and role of every individual that is not only good for us—but is a necessity and a super-tool in the era that we are currently living.

Based on her pioneering research at the University of Pennsylvania and Aalto University in Helsinki, where she is completing a doctoral thesis on sisu—which in its native Finland is an entire way of being aimed at excellence through inner power—Lahti’s work posits that having the courage to both truly own our inner “power” root it in the bravery of “gentleness” find balance in both polarities, is the ultimate path to harmony, success, and is the next evolution of leadership available to everyone who chooses to embrace it.

Through wielding together hard facts of science and inspiring stories of real-life stories, Lahti makes an irresistible proposition: When we shift from force to gentle power we will inevitably move our own lives and humanity at large toward goodness we know we are capable of.

You are the leader now.

Bibliography


Emilia Lahti

Gentle Power: A Revolution in How We Think, Lead and Succeed

2021, Personal Growth & Lifestyle

Related news

2020 Non-Fiction Fall Rights Guide is published

We are proud to announce that our 2020 Fall Rights Guide is published, and this time it is completely digital.

What’s new: Author videos! 360 views of titles!
Browse different categories from the top menu, see 360 degree views of the titles and enjoy video clips from our authors. Ask for materials by only clicking a button.

Browse the non-fiction list here.

We are super excited about our list! Below we have introduced our brand-new non-fiction titles. Take a look and get in touch to register your interest and request English materials!


Gentle Power: Accessing the Ancient Wisdom Within to Face a New Era

by Emilia Lahti

Gentle Power is based on the pioneering study by Emilia Lahti from Aalto University in Finland on the cultural construct known as sisu that, for centuries, has been the guiding life-philosophy of the Finns. It’s not about whether you won. It’s about how you won. Fight fairly by using Finnish Gentle Power to overcome adversities and become more human. Have you ever been inspired by graceful yet powerful leadership in moments of extreme pressure?

Listen to Emilia Lahti by clicking here

Reading materials: English proposal

Author bio:
Emilia Lahti is an international keynote speaker, contributor to human rights, and Ironman ultra-runner and world’s first researcher of Finnish Sisu, and leading expert of global phenomenon Sisu


The Greatest of All is Love. The Marimekko story
by Ulla-Maija Paakkanen

The breathtaking rags-to-riches story of Marimekko’s former owner and CEO Kirsti Paakkanen, who turned the fortunes of the iconic brand around. This is the true story of how a retired businesswoman took over the practically bankrupt Finnish design house and turned Marimekko into a successful worldwide brand name.

  • #1 Bestselling non-fiction title on Finland’s official bestseller list since publication!
  • Feature film in development by Aurora Studios

Listen to Ulla-Maija Paavilainen by clicking here

Reading materials: English sample coming in September

Author bio:
Ulla-Maija Paavilainenaward-winning journalist, is the author of several well-received novels and non-fiction books. She has worked as the editor-in-chief at several top Finnish magazines over the past 25 years.

Emilia Lahti


Emilia Lahti is the first academic researcher to examine the relationship between embodied fortitude, business and leadership. Her research begins with an inquiry into the Finnish concept of sisu—an untranslatable term that refers to a particular kind of deep primordial strength that individuals tap into when they have reached the limit of their assumed capacities—and expands to create what she has termed as “gentle power.” Lahti is an awarded educator, international keynote speaker and social entrepreneur. Over the past decade, Lahti’s research has immersed her deeply through ultrarunning, martial arts, and a series of extraordinary transformations through entrepreneurship, athletics and personal growth to understand what unlocks inner power. She is a rare combination of an academic researcher and fierce adventurer, whose talent for storytelling easily translates her discoveries into tools for everyday life.

GENTLE POWER is a universal strategy showing how integrity-fueled fortitude is in fact the master key to restoring balance to a globalized capitalist world where the value of true human connection is in danger of becoming of lesser priority and results are created through force. It starts with one’s commitment personal transformation at the service of greater good, builds on a series of micro-habits of gentle power, and leads to tangible results, success and even profit through better business practices, better parenting, better thinking and leadership in the everyday. The book is a call to recognize leadership not only as a title or position, but as a mindset and role of every individual that is not only good for us—but is a necessity and a super-tool in the era that we are currently living.

Based on her pioneering research at the University of Pennsylvania and Aalto University in Helsinki, where she is completing a doctoral thesis on sisu—which in its native Finland is an entire way of being aimed at excellence through inner power—Lahti’s work posits that having the courage to both truly own our inner “power” root it in the bravery of “gentleness” find balance in both polarities, is the ultimate path to harmony, success, and is the next evolution of leadership available to everyone who chooses to embrace it.

Through wielding together hard facts of science and inspiring stories of real-life stories, Lahti makes an irresistible proposition: When we shift from force to gentle power we will inevitably move our own lives and humanity at large toward goodness we know we are capable of.

You are the leader now.

Ulla-Maija Paavilainen


Ulla-Maija Paavilainen, award-winning journalist, is the author of several well-received novels and non-fiction books. She has worked as the editor-in-chief at several top Finnish magazines over the past 25 years. One of her specific areas of interest is the role of women in working life and analysing the power structure and what is required for women to have successful careers.

Paavilainen’s most recent work is the moving biography of the legendary entrepreneur Kirsti Paakkanen, who took over Marimekko, one of Finland’s most famous design brands. Kirsti Paakkanen: Greatest of All is Love is the story of Marimekko, an authentic rags-to riches tale of how a poor girl from the countryside first founded the world’s first all-women’s advertising agency, Womena. Selling Womena when she was 62, Paakkanen bought Marimekko, a global design company that was on the verge of bankruptcy and turned it around into an international iconic fashion house.