The Digital Spell: The Hidden Power of Persuasive Technology

The book that every social media user should read! The third book by popular speaker and sales success Perttu Pölönen!

Only a few dozen social media executives ultimately decide where the attention of billions of people will be directed. At the same time, a large part of the population is unable to explain how the internet works, even at a basic level. We have embarked on a massive human experiment with an alarmingly inadequate understanding.

Of the many consequences of the smartphones, only a few were desired, considered, and intentional. Smartphones have altered human behavior more profoundly in just two decades than any previous technology in the same timespan. We have allowed social media to alter our perception of the world, thinking, values, and behavior. The change has been unpredictable, imperceptible, and fundamental—mental health issues, shortened attention spans, polarization, and loneliness are just a few of the outcomes. Perhaps technology is not merely a neutral tool or a solution to our problems but rather a guide that reveals our real problems.

In his latest book, Perttu Pölönen asks what kind of technology we wish to use, who we want to develop it, whose interests it should serve, and what we use technology for. In the era of ChatGPT and generative AI, discussing design, values and ethics has become more crucial than ever. Billions of people are already “plugged into the system”—now we need to find answers to how that system should ideally work.

Future Identities

Are you an expander, inspirer, crystallizer, or an enlightener? Find out how to forge your own, unique identity!

The years and decades to come will force each of us to rethink our place in this world. Traditionally, identity has been based on a profession, for example, but in the future it is worth building on skills.

Future Identities is an immersive book on identifying one’s own strengths and verbalizing them. If you were an extender, linker or cross-pollinator, what could you do in the future? In his latest book, Pölönen delves into the notion of identity and ponders their formation from different perspectives, then provides the reader with the necessary knowledge and tools to find their strengths and, by extension, their potential identities. Pölönen’s goal is not to arrange people into specific molds, but to break the molds.

Future Skills

What are the 12+1 skills that will help you defeat the fear of the future?

The next revolution is a human revolution, according to Perttu Pölönen, a futurist, inventor and an inspirational speaker. We should develop courage, adaptability, compassion, storytelling, patience and curiosity, to name a few, in order to succeed in the era of machines, robots and artificial intelligence. Pölönen will explain how.

Future skills is an essential book for parents, educators and everybody who wants to prepare themselves for an uncertain future. The book challenges assumptions about the future and provides insightful and thought-provoking observations – there’s a lot to digest. When the world is developing so fast, we should not focus on what is changing but rather find what is not going to change. What makes us different from machines, makes us happy.

Future Skills has become an instant bestseller in Finland where its readers have reported to have changed their career paths and found meaning in their current jobs. The book gives hope. Pölönen is a bright young mind who’s personal experiences and stories make it lively and engaging and you will find yourself laughing and sobbing. When nothing is certain, everything is possible.


Rights sold:

FINLAND: Otava (orig.)
KOREA: BP Publisher
TURKEY: Büyükada
WORLD ENGLISH: Start Publishing / Viva Editions
WORLD ENGLISH (audio): Recorded Books

Perttu Pölönen

PERTTU PÖLÖNEN is a futurist, inventor and an inspirational speaker. He has won the EU’s biggest science competition for youth and studied exponential technologies at Singularity University, based at NASA Ames Research Center in Silicon Valley. The MIT Tech Review has named him as one of 35 Innovators Under 35 in Europe. In the Finnish media, Perttu has been called a gentle highbrow and fearless inventor. Future Skills has been an instant bestseller in Finland!