Gentle Power

It’s not about whether you won. It’s about how you won. Fight fairly by using Finnish Gentle Power to overcome adversities and become more human.

By international keynote speaker, contributor to human rights, and Ironman ultra-runner and world’s first researcher of Finnish Sisu, and leading expert of global phenomenon Sisu.

Gentle Power is based on the pioneering study by Emilia Lahti from Aalto University in Finland on the cultural construct known as sisu that, for centuries, has been the guiding life-philosophy of the Finns.

Have you ever been inspired by graceful yet powerful leadership in moments of extreme pressure?

Gentle Power shows us that the pinnacle of excellence in success is not in winning (and winning at all cost) but in developing a mighty heart and fighting a fair fight. Through the practice of sisu, a centuries old Finnish practice of integrity-fueled fortitude, we can overcome adversities but also pursue excellence in the art that is at the heart of the lived experience—and which the world in its current state is in a dire need of—us being more human and succeeding because we choose this quality first.

Besides denoting a universal phenomenon of hidden energy in the human system, the embodied fortitude of sisu includes an invitation to not “just do it” but to get it done with grace, integrity, and psychological poise.


Emilia Elisabet Lahti

Emilia Elisabet Lahti (DSc, MSSc, MAPP), who goes by Elisabet, is an awarded educator, applied psychology researcher, and founder of Sisu Lab that helps create communities and work cultures based on everyday leadership as an expression of courage and compassion. Elisabet holds a master’s degree in social psychology from the University of Tampere in Finland and a master’s in applied positive psychology from the University of Pennsylvania, where she studied under Professors Martian Seligman and Angela Duckworth. Since initiating the research on the Finnish construct of sisu in 2012, Elisabet’s doctoral work has involved exploring the limits of her own sisu through ultra-endurance running and Eastern martial arts. Her work on sisu has been featured by The New Yorker, Business Insider, BBC, Forbes, and more. Born and raised in Finland, she has lived and taught internationally and given talks at Fortune 500 companies, TEDx, Stanford University, and UC Berkeley.