Woman, 35

A wickedly funny and unsettling entertainment novel about the media world and the backstage of clickbait journalism

Aava is a journalist in a glossy magazine living an easy life, wrapped in beautiful things - it ticks all the boxes of normality. But her hard-won privileges vanish the moment a colleague—too young, too competent, and unbearably chic—walks into the editorial office. In a single day, her work identity and relationship status flip upside down. She gets fired on the same day and her boyfriend leaves her. Suddenly, Aava doesn’t even know what she wants.

This debut novel by an experienced journalist asks what it feels like to drift through an age when a woman’s indecision is frowned upon. And what is it like to be a 35-year-old woman in the hell of love and working life? Spoiler: pretty awful.

“A coming-of-age story brimming with verbal and situational humor, following a woman through the twists and turns of love and working life. Chick lit elements updated for the present day—perfectly on point. Combine Carrie, Bridget, and Lotta, and you get Aava—a fresh novel that challenges the traditional framework of chick lit.”
– Kaleva Newspaper

“The Finnish Bridget Jones.”
– Ville Blåfield, The Programme Director of Helsinki Book Fair

“Wildly funny” truly describes this book perfectly — Aava has a lot in common with Carrie Bradshaw, so fans of Sex and the City, this one’s for you!”
– @sanastatoiseen