This Is People Business – Diplomacy, Leadership, and Communication

Finland is known for trust, education, and quiet influence — this book shows how those values translate into modern leadership, storytelling, and communication skills that work anywhere in the world

This book explores modern diplomacy and leadership as a human-centered practice of influence built on trust, communication, and credibility. It shows how leadership today is exercised without force, through relationships, language, and emotional intelligence rather than authority.

Drawing from history, theory, and practice, the book highlights how metaphors shape international narratives and influence political realities, and how carefully chosen words create space for cooperation where confrontation would fail. Rooted in Finnish perspectives on trust, restraint, and foresight, it connects diplomacy with leadership in a world transformed by technology, uncertainty, and rapid change.

This book is a case for patience, precision, and human connection as strategic advantages and is as useful in a boardroom or startup as it is in a negotiation room or international forum.