Annabella Daily

Annabella Daily is a Finnish journalist, writer, speaker, and the founder of Scandi Class, a Nordic-inspired parenting and wellbeing platform followed by mothers around the world.

After building a successful career in print and broadcast journalism in New York—and later as a digital media executive at Hearst and Condé Nast—Annabella did what many modern mothers do: she tried to “do it all.” And burned out completely.

Exhausted, overwhelmed, and unable to find real solutions in the U.S., Annabella made a radical decision: she moved her family back to Finland—ranked consistently as the happiest country in the world—to relearn motherhood from the inside out. What she discovered there fundamentally challenged everything she’d learnt about parenting, productivity, and maternal sacrifice in the US.

Finnish mothers weren’t doing more. They were doing less—more deliberately. With boundaries. With trust. With space to breathe.

Annabella brought those insights back to her adopted home in the United States and began sharing them through essays, social media, and her Substack. The response was immediate. Mothers living under the weight of high-pressure parenting didn’t just feel seen—they saw an opening: proof that it’s possible to raise great kids while choosing a calmer, more sustainable way of being a mother.

Today, Annabella lives in Westport, Connecticut, with her American husband and three sons, helping mothers unlearn burnout and reclaim balance, bandwidth, and ease—without guilt, perfection, or hustle.

Anneballa Daily has a popular parenting Instagram platform (close to 65k followers; 96% women; top markets: US/Canada, UK, Germany, Australia, Ireland, France, Netherlands; strong engagement) and she builds on her Substack, Scandi Class (2.7k+ subscribers; #8 Rising in Parenting as of Jan 2026)