Two New Deals for THE CURIOSITY CODE: PRH UK’s The Bodley Head (UK) and Seosamdok (Korea) Win Auctions

We are thrilled to announce that UK & Commonwealth rights to Alexander Puutio’s THE CURIOSITY CODE have been sold in auction to The Bodley Head, Penguin Random House UK, who will be the primary publisher for the title. This deal was closed by Martti Berner and Elina Ahlbäck at Elina Ahlback Literary Agency.

In addition, the Korean rights were also sold in auction to Seosamdok. This deal was closed by Noora Al-Ani in collaboration with our co-agents at Danny Hong Agency.

These follow the two previous auctions: Dutch rights with HarperCollins Holland and Greek rights with Psichogios. In total, THE CURIOSITY CODE has now been sold in seven territories within just one month, with pre-empts in Romania (Publica), Poland (Otwarte), and Brazil (Objetiva).

Meanwhile, the Spanish auction for the rights is also underway, with first offers anticipated later this week. Stay tuned for more!

We now have two English sample chapters of the book and a proposal! Rights are still available for France, Germany, Italy, Japan, the Nordics, etc! 

DOWNLOAD READING MATERIALS FOR THE CURIOSITY CODE HERE

For decades, we’ve been told that specialization, grit, and mastering a single craft are the keys to success. However, success stories like Warren Buffet, Jack Ma, and Marc Benioff suggest a different formula: breadth over specialization, questions over certainty. And most important of all, an insatiable sense of curiosity that leads from one rabbit hole to another.

In The Curiosity Code, Ph.D. Alexander Puutio draws on his research at Harvard spanning 550+ assessments of global CEOs, a colorful career lived across disciplines (including three PhDs) to uncover what truly drives fulfilling lives. The answer isn’t found in the grind. Instead, it stems from weaponized curiosity: the courage to question, to pivot, and to explore without apology. Blending business insight, behavioral science, and lessons from Finland’s quietly radical “permission culture,” this book redefines success for an age where reinvention is not an exception, but the norm.

This book is a guide for anyone who’s ever been told they are too scattered, too unfocused, or too unconventional to succeed, and is ready for the validation they deserve. And for those who have bought into the cult of grit and the 10,000 hours, this book offers an invitation: to join a more rangeful, curious exploration of life.