Karita Sainio has been working with sustainability for years. One of her most known projects is PR Agency Sugar Helsinki that takes only sustainable brands as their clients: sugarhelsinki.com. Sugar is also a popular lifestyle media and a product brand and has been a success story in Finland. The company has also operated as a pop-up in Sweden, Denmark, Germany and Holland. Karita is entrepreneur and an author, and her first novel was published year 2016.

Author photo: Oona Pohjolainen / Sugar Helsinki